Tata AIG Campaigns
This wasn’t just a campaign—it was insurance made simple through motion and storytelling.
The Challenge
Tata AIG needed to communicate complex insurance products and services across digital platforms in a way that felt clear, trustworthy, and engaging. The challenge was to simplify detailed policy information while maintaining brand credibility and visual consistency across campaigns.
With audiences ranging from first-time insurance buyers to informed customers, the content needed to educate, build confidence, and drive engagement—without overwhelming viewers with technical language.
They required a creative partner who could translate insurance concepts into visually compelling stories through animation, motion, and structured storytelling, while aligning with Tata AIG’s brand standards.
Our Approach
We created a content-led visual strategy focused on clarity, accessibility, and motion-driven storytelling. Our approach combined digital campaign visuals with explainer-style animation to make insurance concepts easy to understand and engaging across platforms.
We focused on designing clean visuals, intuitive motion, and structured narratives that helped guide viewers through key insurance topics—while maintaining a professional, approachable tone.
Key initiatives included:
The Outcome
Following the campaign execution, Tata AIG achieved:
What We Delivered
“Working with Anomic Studios was a smooth and professional experience. Their understanding of 3D animation and visual storytelling helped us elevate our brand content beyond expectations. Communication was clear, timelines were respected, and the final output looked premium.”
“We approached Anomic Studios for a 3D animation and video edit, and the results were impressive. The team understood our vision quickly and translated it into high-quality visuals that worked perfectly for our launch.”
“Anomic Studios feels more like a creative partner than a vendor. Their 2D and 3D animation work consistently meets high visual standards, and their ability to adapt to feedback makes collaboration easy and efficient.”
“From video production to AI-powered visuals, Anomic Studios delivered creative solutions that aligned perfectly with our campaign goals. The quality, turnaround time, and attention to detail stood out for us.”
