Wella Product Branding
This wasn’t just branding—it was beauty storytelling brought to life through events, products, and retail experiences.
The Challenge
Wella needed to elevate its event branding and hair care product presentation across retail and promotional environments while maintaining its premium, fashion-forward identity. The challenge was to create branding and marketing assets that captured attention, expressed creativity, and communicated product value—across live events, retail spaces, and campaign touchpoints.
With audiences including industry professionals, stylists, and consumers, the content needed to inspire, engage, and reinforce brand positioning—without losing clarity or consistency across formats.
Wella required a creative partner who could translate brand vision into impactful event experiences, product branding, and retail marketing visuals that worked seamlessly across platforms and environments.
Our Approach
We developed a visually expressive brand strategy focused on creativity, consistency, and experiential storytelling. Our approach combined event branding, product design, and retail marketing assets to create a cohesive and immersive brand presence.
We focused on bold visual language, refined aesthetics, and adaptable design systems that allowed Wella’s products and events to stand out—while maintaining strong brand recognition across physical and digital touchpoints.
Key initiatives included:
The Outcome
Following the campaign execution, Wella achieved:
What We Delivered
“Working with Anomic Studios was a smooth and professional experience. Their understanding of 3D animation and visual storytelling helped us elevate our brand content beyond expectations. Communication was clear, timelines were respected, and the final output looked premium.”
“We approached Anomic Studios for a 3D animation and video edit, and the results were impressive. The team understood our vision quickly and translated it into high-quality visuals that worked perfectly for our launch.”
“Anomic Studios feels more like a creative partner than a vendor. Their 2D and 3D animation work consistently meets high visual standards, and their ability to adapt to feedback makes collaboration easy and efficient.”
“From video production to AI-powered visuals, Anomic Studios delivered creative solutions that aligned perfectly with our campaign goals. The quality, turnaround time, and attention to detail stood out for us.”
