Henkel Retail Branding
This wasn’t just packaging—it was brand clarity and shelf impact brought to life through design.
The Challenge
Henkel needed to strengthen its packaging design and retail branding across multiple product categories while maintaining alignment with its global brand standards. The challenge was to create packaging and in-store visuals that stood out on crowded shelves, communicated product value clearly, and remained consistent across markets and formats.
With consumers making quick decisions at the point of sale, the designs needed to balance visual appeal with clarity—ensuring key product benefits were instantly recognizable without overwhelming the customer.
Henkel required a creative partner who could translate brand strategy into effective packaging systems and retail visuals, while maintaining scalability, consistency, and production readiness.
Our Approach
We developed a brand-led packaging and retail design strategy focused on clarity, hierarchy, and shelf presence. Our approach combined packaging design, visual systems, and retail branding assets to create a cohesive and recognizable brand experience across products and environments.
We focused on creating strong visual structures, clear messaging, and adaptable design frameworks that allowed Henkel’s products to maintain impact and consistency across SKUs and retail formats.
Key initiatives included:
The Outcome
Following the campaign execution, Henkel achieved:
What We Delivered
“Working with Anomic Studios was a smooth and professional experience. Their understanding of 3D animation and visual storytelling helped us elevate our brand content beyond expectations. Communication was clear, timelines were respected, and the final output looked premium.”
“We approached Anomic Studios for a 3D animation and video edit, and the results were impressive. The team understood our vision quickly and translated it into high-quality visuals that worked perfectly for our launch.”
“Anomic Studios feels more like a creative partner than a vendor. Their 2D and 3D animation work consistently meets high visual standards, and their ability to adapt to feedback makes collaboration easy and efficient.”
“From video production to AI-powered visuals, Anomic Studios delivered creative solutions that aligned perfectly with our campaign goals. The quality, turnaround time, and attention to detail stood out for us.”
